Issue 25 Lapo Elkann

Issue 25 Lapo Elkann

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The Rake
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This issue: Featuring grandson of the original ‘Rake of the Riviera’ Gianni Agnelli and heir to the Fiat fortune, Lapo Elkan confers about his exorbitant lifestyle and unrestrained style. This issue also looks at one of the most iconic Italian supercars, the Ferrari 458 spider as well as another fine example of Italian craftsmanship, Sartoria Caliendo. Fashion magazines are a dime a dozen, full of ads, overpriced clothing and glib tips on 'what's hot right now.' The Rake, on the other hand, stands alone as the only publication dedicated to the art of classic style. Named for Fiat and Ferrari kingpin Gianni Agnelli (aka 'The Rake of the Riviera'), the magazine focuses strictly on the finer things: bespoke tailoring, fine shoes, watches and accessories. But The Rake is more than a repository of expensive things, its pages bulge with feature articles on the men and women, past and present, who have shaped the history of style and 'the good life'.